Persuasive communication

About this module

In this experiential learning module on Persuasive Communication, the learner takes on the role of an internal communications coordinator at a medium-sized manufacturing firm called Bolt Plastics. The firm is about to fully automate one production line, requiring the dismissal of 43 employees. The CEO of the company has asked for the communications team’s support in announcing the news about this downsizing to the company.

The learner will need to carefully review the downsizing proposal and recommend both how the downsizing should be announced, and what information the announcement should include. In order to make this recommendation, the learner will need to understand the state of the company by communicating with various stakeholders, including the CEO herself, and a union representative who is threatening to expose the downsizing rumours to the media.

Subject Matter Expert

The Ametros module was developed in collaboration with:
Robert Clapperton
Assistant Professor
Toronto Metropolitan University

Learning objectives

Throughout this learning module, the learner will:
  • Identify and compare persuasive communication techniques
  • Develop and deliver an effective argument
  • Defend an argument while maintaining professionalism
  • Recognize and address ethical issues
  • Practice empathy in communication

Skills experienced and assessed

  • Gathering information
  • Establishing credibility
  • Emotional intelligence
  • Professional persuasion
  • Managing sensitive information

Learning outcome

The learner will experience the challenges of working on a highly sensitive and controversial project. They will navigate diverse perspectives and agendas while practicing critical analysis and emotional intelligence in a volatile business context.


The learning module will take learners 2 hours to complete.

Implementation options for higher education

Ametros modules can be easily integrated into an existing course or program via LTI 1.3.  Modules can be implemented in several ways including the following:

  1. The module can run asynchronously on-demand without instructor involvement.
  2. The module can run asynchronously with instructor involvement. The instructor can choose to provide additional student feedback at an interaction level.
  3. The module supports an optional instructor-graded assignment that is assessed using an easy-to-use, editable, integrated rubric. Feedback at the interaction level is optional for the instructor.